When we talk about Internet 2.0 we are actually combining two extremely different and exquisitely complementary concepts: Internet, (connect) technology applied to the interconnection between machines; And 2.0 (sharing), energy and willingness of people to put at the service of others what they think can benefit both those who offer it and the recipient.

Today the Network is sharing experiences, and in that path, we will continue to evolve. We’re not going back.

A Conversation must be interesting.

And the key to success is, again, in the combination of two very different but not distant concepts: Empathyand Latency.

Let’s define success as achieving the targets set in a percentage as close as possible to 100. By defining this, let’s see how Empathy and Latency combine to build emotional bonds with our Community.

The conversationis based on affinity, on the connection of interests, feelings and expectations. We can generate conversation, relationship, with our users if we have previously defined what we want to talk about.

If the conversation with a brand can become interesting is because the brand proposes and energizes a topic of conversation that people, a certain profile of people, are interested in. It’s not enough to raise a “corporate conversation,” just because there’s nothing interesting about that.

The responsibility for an interesting conversation depends on the proponent, and participants will or will not enter based on many variables, but the main one is that there is enough empathy for the participant to feel that “this goes with him”.

Latency is a determining variable, for example, in the success of networked gaming. When video games jumped from the closed environment of the video console to the Network, when a player went from playing against the machine to having the ability to play with, or against other players, then certain factors altered its importance.

Spectacular 3D graphics, an exciting adventure, well-designed gameplay, became important but not enough for the experience of playing on Red to succeed.

The most successful games are not the most spectacular, but the ones that, being spectacular, allow the networked game to be fluid, almost instantaneous, almost “real”.

For this it is necessary that the time between the player sending an order from his keyboard, his joystick or his command, that order is processed and the response arrives in the form of action of the character (move, hide, run, shoot, get on a ship, fly, transform, etc…) is the least possible. That is, networked games, for the player experience to be optimal, need a “low latency” (minimum possible response time). That makes networking dynamic and exciting. If the waiting times are long the experience declines and it is no longer interesting…