Redefine your proposal.
It’s time to redefine the business proposal.
And we say the proposal, not the promise. Continuing to offer the same services as if nothing happened can be even worse strategy than being quiet.
It’s time to show that your business cares about people; yes they’re your customers, but they’re not just a source of income. They’re part of the shared ecosystem you expect to be helped in your business, but you should also think your customer expects you to contribute to a higher common benefit as well.
Think about whether you only sell ice cream, shoes, screws or pens. Think about whether people really only buy you for your ice cream, shoes, screws or pens. Think about whether D-Day will really choose you for your ice cream, shoes, screws or pens.
If you trust who does for you, you do for them.
The businesses that endure are the ones that get the trust of their customers. Don’t ask your customers what you don’t do as a customer.
If you trust who does for you, you do for them. Not just words, but action.
To illustrate the difference, I turn to two campaigns clearly designed to deal with the difficult situation we are experiencing, who gets your trust the most? ”
Gain time in time and think again about your business as if today is your first day.
If you think that’s just big business, look here:
- Do you think Valors food is a great catering company? For all those to whom they have given their generosity these days is, of course, the greatest.
- Like all these other startup initiatives, which, beyond generosity, have taken the opportunity to test their production, adaptation, work under pressure capabilities,…
How much they’re learning! Work your business strategy with your trusted team, partners, strategic partners,… it will help you realize the promises of the brand: it aims to build a true purpose.
