Image - Lewis & Carroll

When Reputation isn’t great it’s a problem.

Reputation needs a Purpose that supports it

Commitment.
Reality does not exist, perception is what matters And perception builds reputation. That is why we must face the perception that we have of us like a commitment to contribute to the other values, actions and behaviours that benefit them. Not forgetting our own benefit, but not putting it before everything else.

Building a strong reputation requires constant interaction.

It is also necessary a deep knowledge of the online environment in general and of social networks in particular.

In reality, what we need is to know the behaviour of those we address, those whose perception matters to us and on which we are going to cement our reputation.

User Behavior related to Brands on the Network:

Curiosity.
Phase 1: we discover something new that appeals to us and we are curious, we want to know what is there, what can bring us and what we can use it for.
Generosity.
Phase 2: in the discovery process we invest time and attention. We try new things they offer us, and when we detect problems, we are generous in offering our ideas to solve them.
Selectivity.
Phase 3: As the new becomes known we direct our curiosity to other horizons. Time is always short and attention goes from expansive to intensive. We focus on what we’re really interested in and we’re putting the rest aside.
Demand.
Phase 4: since we become selective, we become more and more demanding. We want something in return for our curiosity and our generosity.

Reputation, Image, Perception are built with actions, with content, with interactions, with proposals and with continuity.

Considering that in the construction of the Reputation of a Brand, a Character, an Institution or a Company participates many, but not all influence it in the same way.

It is necessary to have a Strategy, Reputation is not improvised.

At the beginning of each Reputation strategy, we establish and agree with the client indicators, quantitative and qualitative, that reflect the trend and evolution of the Strategy and the degree of achievement of objectives.