Reality does not exist, perception is what matters And perception builds reputation. That is why we must face the perception that we have of us like a commitment to contribute to the other values, actions and behaviours that benefit them. Not forgetting our own benefit, but not putting it before everything else.
Reputation needs a Purpose that supports it
In reality, what we need is to know the behaviour of those we address, those whose perception matters to us and on which we are going to cement our reputation.
User Behavior related to Brands on the Network:
Reputation, Image, Perception are built with actions, with content, with interactions, with proposals and with continuity.
Considering that in the construction of the Reputation of a Brand, a Character, an Institution or a Company participates many, but not all influence it in the same way.
It is necessary to have a Strategy, Reputation is not improvised.
At the beginning of each Reputation strategy, we establish and agree with the client indicators, quantitative and qualitative, that reflect the trend and evolution of the Strategy and the degree of achievement of objectives.