It’s not opportunism, it’s an opportunity. It is not to take advantage of the misfortunes of others, it is to look forward when stopping doing is not a benefit to anyone. It’s opening windows when the doors close us. It is to think beyond today, it is to think that tomorrow will never be like yesterday, it is the obligation to reinvent ourselves when the rules of the game change us, it is to translate the word crisis well.
We are in times of adaptation and already said someone who knew that: A man who allows himself to waste an hour of his time has not discovered the value of life (Charles Darwin). And that’s what it’s about, to keep living. Keep going when everything seems stopped, keep pressing the throttle when the flames are all around us. Madness? Call it FOCUS.
Anyone who has a business in hand has once said that he lacks time to do everything the company requires. Some businesses can’t continue with the usual tasks, but it doesn’t mean they can afford to stand.