To discover you have to know where to look.
Data needs variables that connect them
Smoke & Data . raw data is just smoke.
Smoke & Data, our Intelligence division is one of Lewis & Carroll’s premier areas of work.
Intelligence comprises NetResearch, NetListening, and NetMonitoring. The Research + Analytics combination gives us extraordinary capabilities to find, know, analyze and activate.
There are many analysis, tracking and monitoring tools. Some free, some expensive. Some simple, some extremely complex. Tailor-made, some standardized.
Which, or which are the most suitable?
Depends on. All. None. They all bring something, none solve it, measure it or track everything. So what is required?
To perform a consistent, efficient and adequate monitoring of a Brand in the online environment it is necessary to:
- Dimension ofthe tracking environment.
- Definethe breadth of systematic data collection.
- Set the depth to which it is useful and efficient to get to get the information we can truly handle.
Those are the elements, and that’s the order of the factors. First the goals, then the tools. And, in this case, the order of the factors does alter the product.