Smoke & Data . raw data is just smoke.

Smoke & Data, our Intelligence division is one of Lewis & Carroll’s premier areas of work.

Intelligence comprises NetResearch, NetListening, and NetMonitoring. The Research + Analytics combination gives us extraordinary capabilities to find, know, analyze and activate.

There are many analysis, tracking and monitoring tools. Some free, some expensive. Some simple, some extremely complex. Tailor-made, some standardized.

Which, or which are the most suitable?

Depends on. All. None. They all bring something, none solve it, measure it or track everything. So what is required?

Criteria, indicators and methodology.
Knowledge, criteria, methodology and objectives are required. The tools come later. The tools provide us with data, results, but no result is good or bad in itself, it simply provides us with information regarding the references with which we can contrast or compare.

No Brand is alone in the market. Never. Leaders or followers, dominant or challengers, we are who we are in relation to others.To implement an Intelligence project we must first determine who we are playing with our position on the Network and in the Market, and then establish what are the indicators that will allow us to have data for analysis and, from there, useful knowledge to make business decisions.

We have experience in strategic sectors

Analytics & Intelligence for pharma and health - Lewis & Carroll

Analytics & Intelligence for banking and financial services - Lewis & Carroll

Analytics & Intelligence for tourism and travel - Lewis & Carroll

Analytics & Intelligence for telecomunications - Lewis & Carroll

Analytics & Intelligence for automotive and mobility - Lewis & Carroll

Analytics & Intelligence for smart cities - Lewis & Carroll

Analytics & Intelligence for sports and eSports - Lewis & Carroll

Analytics & Intelligence for governments and non governments - Lewis & Carroll

Analytics & Intelligence for food and beverage - Lewis & Carroll

Analytics & Intelligence for education and learning - Lewis & Carroll

Analytics & Intelligence for FMCG and consumer goods - Lewis & Carroll

Analytics & Intelligence for Industry 4.0 - Lewis & Carroll

Monitoring.

Brands are relationship elements and powerfull actors in the Conversation.

And, more than ever, constantly tracking our Brand is essential.

To perform a consistent, efficient and adequate monitoring of a Brand in the online environment it is necessary to:

Dimension ofthe tracking environment.
Definethe breadth of systematic data collection.
Set the depth to which it is useful and efficient to get to get the information we can truly handle.

Those are the elements, and that’s the order of the factors. First the goals, then the tools. And, in this case, the order of the factors does alter the product.