It’s time to redefine the business proposal.
And we say the proposal, not the promise. Continuing to offer the same services as if nothing happened can be even worse strategy than being quiet.
It’s time to show that your business cares about people; yes they’re your customers, but they’re not just a source of income. They’re part of the shared ecosystem you expect to be helped in your business, but you should also think your customer expects you to contribute to a higher common benefit as well.
Think about whether you only sell ice cream, shoes, screws or pens. Think about whether people really only buy you for your ice cream, shoes, screws or pens. Think about whether D-Day will really choose you for your ice cream, shoes, screws or pens.